A consumer products company is analyzing data collected and published by trade associations and general business magazines.This data is best referred to as _____ data.

Question

Quizplus · Accepted Answer

This data is not directly collected by the company and is publicly available, therefore it is considered private data. Primary data would be collected by the company themselves, internal data would be data generated from within the company, and census data would be data collected by the government.

A Consumer Products Company Is Analyzing Data Collected and Published