At the second level of relationship marketing,buyers and sellers develop a dependence on one another that continues to grow over time.
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Q13: Lateral partnership is a relationship that involves
Q14: The jury of executive opinion not only
Q15: The first step in measuring customer satisfaction
Q16: A lateral partnership is a strategic relationship
Q17: In a buyer partnership,the supplier must meet
Q19: As compared to happy customers,unhappy customers typically
Q20: Affinity marketing is a cooperative arrangement in
Q21: Customer relationship management systems help firms to
Q22: Firms with similar skills and resources form
Q23: Database marketing involves the use of information
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