A strategic alliance can be formed only between those firms that serve the same industry.
Correct Answer:
Verified
Q21: Customer relationship management systems help firms to
Q22: Firms with similar skills and resources form
Q23: Database marketing involves the use of information
Q24: Internal marketing involves selling products to employees
Q25: Quantitative forecasting methods rely on subjective data
Q27: A vendor-managed inventory is an inventory management
Q28: A company that gathers volunteers to try
Q29: Relationship marketing views customers as equal partners
Q30: First-level relationship marketing programs typically rely on
Q31: Companies can use database marketing to improve
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