Many grocery chains require customers to have a membership card in order to receive sale prices or other discounts.These grocery chains are practicing database marketing.

Question

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Database marketing is a strategy that involves collecting customer data in a database and using that information to personalize marketing efforts, such as offering discounts or promotions to specific customers based on their purchase history. By requiring customers to have a membership card to receive sale prices or discounts, grocery chains are able to collect data on their customers and use it to inform their marketing tactics.

Many Grocery Chains Require Customers to Have a Membership Card