Each month Costco,a warehouse membership club with locations across the United States sends a magazine/catalog with articles about its members as well as featured products.Costco utilizes ________ marketing to create a meaningful dialog which builds relationships and encourages brand loyalty.

Question

Each month Costco,a warehouse membership club with locations across the United States sends a magazine/catalog with articles about its members as well as featured products.Costco utilizes ________ marketing to create a meaningful dialog which builds relationships and encourages brand loyalty.​

Quizplus · Accepted Answer

Costco uses database marketing by sending personalized magazines/catalogs to its members, which helps in building relationships and encouraging brand loyalty through targeted communication.

Each Month Costco,a Warehouse Membership Club with Locations Across the United