A food manufacturing company that has just entered into the market is trying to attract potential customers through marketing strategies that are unconventional,nontraditional,and extremely flexible.The company has a relatively small budget for marketing its products.Which of the following marketing strategies is most likely being used by this company?
A)Affinity marketing
B)Frequency marketing
C)Grassroots marketing
D)Viral marketing

Question

Quizplus · Accepted Answer

Grassroots marketing is typically nontraditional and flexible, and relies on word-of-mouth and community involvement rather than traditional advertising methods. This strategy is also often used by companies with smaller marketing budgets. Affinity marketing and frequency marketing tend to be more traditional and may not be as flexible, while viral marketing may require significant investment in digital content and advertising.

A Food Manufacturing Company That Has Just Entered into the Market