During the 2016 NBA Championship series featuring the Golden State Warriors and Cleveland Cavaliers,Taco Bell utilized a creative promotion strategy by partnering with the NBA for its "Steal a game,steal a taco" campaign whereby "Americans" could get one free taco at Taco Bell the day following a play-off game if the road team won.This partnership which promotes both the NBA Finals and Taco Bell is an example of _________.
A) comarketing
B) cobranding
C) lateral partnership
D) internal partnership
Correct Answer:
Verified
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