Match each item with the correct statement below.
-_____ is a marketing effort that gathers volunteers to try products and then relies on them to talk about their experiences with their friends and colleagues.
A)strategic alliance
B)relationship marketing
C)cobranding
D)frequency marketing
E)value chain
F)database marketing
G)exponential smoothing
H)customer relationship management
I)trend analysis
J)internal customers
K)comarketing
L)quick-response merchandising
M)affinity program
N)lifetime value of a customer
O)Delphi technique
P)national account selling
Q)transaction-based marketing
R)customer churn
S)buzz marketing
T)grassroots marketing

Question

Quizplus · Accepted Answer

Buzz marketing gathers volunteers to try products and relies on them to talk about their experiences with their friends and colleagues.

Answer: H 
 Customer Relationship Management (CRM) focuses on building relationships with customers, often through the use of databases and technology.

Answer: K
 Co-marketing involves two or more brands partnering together to promote their products or services.

Answer: N 
 The lifetime value of a customer is the estimated revenue that a customer will generate for a company over their entire relationship.

Answer: R
 Customer churn refers to the rate at which customers stop doing business with a company.

Answer: T
 Grassroots marketing involves promoting a product or service through targeting small groups of people or communities in order to build a larger following over time.

Match Each Item with the Correct Statement Below