Match each item with the correct statement below.
-The _____ is defined as the revenues and intangible benefits that a customer brings to the seller over an average lifetime of their relationship,less the amount the company must spend to acquire,market to,and serve the customer.
A)strategic alliance
B)relationship marketing
C)cobranding
D)frequency marketing
E)value chain
F)database marketing
G)exponential smoothing
H)customer relationship management
I)trend analysis
J)internal customers
K)comarketing
L)quick-response merchandising
M)affinity program
N)lifetime value of a customer
O)Delphi technique
P)national account selling
Q)transaction-based marketing
R)customer churn
S)buzz marketing
T)grassroots marketing

Question

Quizplus · Accepted Answer

The definition provided matches the concept of lifetime value of a customer, which is represented as the revenue a customer generates over their lifetime minus the cost of serving them.

Answer: H
 The definition provided matches the concept of customer relationship management, which involves managing and analyzing interactions with customers to improve relationships and overall business profitability.

Answer: R
 The term "customer churn" refers to the rate at which customers stop doing business with a company over a given period of time. The definition provided matches this concept.

Match Each Item with the Correct Statement Below