Marketers typically measure product mixes according to width,length,and depth.

Name: Marketers typically measure product mixes according to width,length,and depth.
Brand: Quizplus
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Question

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Marketers often evaluate their product line by measuring the width, length, and depth of the product mix. Width refers to the number of different product lines that a company offers, length refers to the number of products within each line, and depth refers to the variations of each product within the line.

Marketers Typically Measure Product Mixes According to Width,length,and Depth