Which of the following examples illustrates an orphan brand?
A) The line of fur blankets dropped in sales by 65% by the end of the first quarter.
B) The cherry wood dresser line was successful only in the Northeast.
C) Though company executives thought the line of picture frames would be a hit with customers, it did not sell.
D) The shoe line did not do well, but another company decided to purchase the rights to the design and manufacture it.
E) The line of handbags generated a 32% profit within the first quarter but the company ran out of raw materials to make the bags.
Correct Answer:
Verified
Q26: The classification system for business products emphasizes
Q28: Extensive planning time is required for the
Q72: Which of the following statements is true
Q77: Asmeret works as a hotel manager for
Q81: During which of the following stages in
Q86: In the context of business products,office stationery
Q87: Marketers acknowledge a broader conception of product;
Q88: A bundle of physical,service,and symbolic attributes designed
Q89: Fresh,a company that manufactures personal care products
Q90: Technology is changing consumer behavior in a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents