Brandie is a financial services representative and is licensed to sell life,health and investment products.She recently met with a couple in their 50's who have been taking care of their 80-year-old parents who now need some additional attention and care.Brandie begins asking the couple about their financial planning and how well they've saved for retirement as well as the possibility that one or both of them might need nursing assistance or long-term care in a senior facility.What type of product would best describe a long-term care policy?
A)unsought product
B)specialty product
C)convenience product
D)shopping product

Question

Brandie is a financial services representative and is licensed to sell life,health and investment products.She recently met with a couple in their 50's who have been taking care of their 80-year-old parents who now need some additional attention and care.Brandie begins asking the couple about their financial planning and how well they've saved for retirement as well as the possibility that one or both of them might need nursing assistance or long-term care in a senior facility.What type of product would best describe a long-term care policy?​
A)​unsought product
B)​specialty product
C)​convenience product
D)​shopping product

Quizplus · Accepted Answer

A long-term care policy is considered an unsought product because it is not something consumers typically think about or actively seek out until a specific need arises, such as planning for future health care needs in old age.

Brandie Is a Financial Services Representative and Is Licensed to Sell