Marketers aim to design an appropriate marketing mix to draw the intended target market.During a meeting with company executives,Roy suggests that one way to engage the target market and ensure that its members continue to be loyal customers is by allowing them to return their gadgets in exchange for workable or new parts when customers file complaints that their products no longer work. Required:
In thinking about how to best market new products,which of the following components of the product variable is described above?
A)price
B)labels
C)warranty
D)packaging
E)reputation

Question

​Marketers aim to design an appropriate marketing mix to draw the intended target market.During a meeting with company executives,Roy suggests that one way to engage the target market and ensure that its members continue to be loyal customers is by allowing them to return their gadgets in exchange for workable or new parts when customers file complaints that their products no longer work. Required:
In thinking about how to best market new products,which of the following components of the product variable is described above?
A)​price
B)​labels
C)​warranty
D)​packaging
E)​reputation

Quizplus · Accepted Answer

The component of product variable described in the scenario is the warranty. By offering to replace workable or new parts to customers who complain of a malfunctioning gadget, the company is providing a guarantee of the quality of their product, which can promote customer satisfaction and loyalty.

​Marketers Aim to Design an Appropriate Marketing Mix to Draw

Marketers Aim to Design an Appropriate Marketing Mix to Draw