Procter and Gamble markets Tide detergent in a variety of formulations as well as other laundry detergents including Cheer,Gain and Bold.These various brands are part of Procter and Gamble's _________ in the detergent sector.
A)product line
B)product mix
C)marketing mix
D)product life cycle

Question

​Procter and Gamble markets Tide detergent in a variety of formulations as well as other laundry detergents including Cheer,Gain and Bold.These various brands are part of Procter and Gamble's _________ in the detergent sector.
A)​product line
B)​product mix
C)​marketing mix
D)​product life cycle

Quizplus · Accepted Answer

A product line refers to a group of related products under a single brand offered by a company, such as Tide, Cheer, Gain, and Bold in the detergent sector by Procter and Gamble.

​Procter and Gamble Markets Tide Detergent in a Variety of Formulations

Procter and Gamble Markets Tide Detergent in a Variety of Formulations