Procter & Gamble has over 50 leadership brands and produces many products that are sold worldwide.Which of the following is most likely to be true in the event of the company adding a new and different product in its household care category?

Question

Quizplus · Accepted Answer

Adding a new and different product in the household care category would increase P&G's product mix length since it would be a new addition to the existing product line. It would not affect the product mix width or consistency and may or may not have an impact on the product mix depth depending on the specific product and its variations.

Procter & Gamble Has Over 50 Leadership Brands and Produces