The number of product lines a firm offers is referred to as the _____ of its product mix.
A)depth
B)width
C)volume
D)length

Question

Quizplus · Accepted Answer

The number of product lines a firm offers is referred to as the width of its product mix. Depth refers to the number of products within each product line, length refers to the total number of products in the mix, and volume is not a commonly used term in product mix.

The Number of Product Lines a Firm Offers Is Referred