Which of the following is true of specialty products?
A) Purchasers are usually bargain hunters who are not willing to pay much.
B) Purchasers begin shopping with complete information of the desired product.
C) Purchasers tend to exert minimal effort to obtain the desired product.
D) Purchasers generally accept substitutes if the desired product is unavailable.

Question

Quizplus · Accepted Answer

Specialty products are those for which a significant group of buyers are willing to make a special purchasing effort. This means purchasers often begin their shopping with a strong preference and substantial information about the product they desire, unlike the characteristics described in the other options.

Which of the Following Is True of Specialty Products