Firms may also choose to introduce new products into markets in which they have already established positions to try to increase overall market share.These new offerings are called _____ brands.

Question

Quizplus · Accepted Answer

Flanker brands are new products introduced by existing brands to expand their market share within a specific product category or market segment. They are designed to complement the existing product line and appeal to a different target market, while avoiding cannibalization of sales from the core product. Therefore, option B is the correct answer.

Option A, universal brands, are brands that are marketed internationally and available in multiple countries, which is not relevant to the question. Option C, conjoint brands, are products that are marketed jointly or collaboratively by two or more companies, which is also not relevant to the question. Option D, congruous brands, are brands that share a logical association or connection with each other, which is not relevant to the question.

Firms May Also Choose to Introduce New Products into Markets