Celwyn works for a cosmetics company known for its anti-animal testing policies. Recently, however, a reputable newspaper reported that the company had tested their newest line of blush on rabbits.
Which of the following statements is most likely true about the company?
A) The company's customers will become even more loyal.
B) The company's relevance will increase as a result of this news report.
C) The company's esteem will decrease as a result of this news report.
D) The company will become less differentiated from other cosmetics brands.
E) The company's esteem will increase as a result of the coverage by a reputable newspaper.

Question

Celwyn works for a cosmetics company known for its anti-animal testing policies. Recently, however, a reputable newspaper reported that the company had tested their newest line of blush on rabbits. ​
Which of the following statements is most likely true about the company?
A) The company's customers will become even more loyal.
B) The company's relevance will increase as a result of this news report.
C) The company's esteem will decrease as a result of this news report.
D) The company will become less differentiated from other cosmetics brands.
E) The company's esteem will increase as a result of the coverage by a reputable newspaper.

Quizplus · Accepted Answer

The news report about the company testing their newest line of blush on rabbits is likely to damage the company's reputation, as it goes against their anti-animal testing policies. This could lead to a decrease in esteem for the company.

Celwyn Works for a Cosmetics Company Known for Its Anti-Animal