You work for a drug company and have been asked to advise company executives about the manufacturing of generic versus branded pharmaceuticals. Which of the following arguments could you use if you were trying to convince the executives that branded drugs are the way to go?
A) Generic brands are easier to locate.
B) Brand-name drugs cost less to manufacture.
C) It costs more to market generic brands.
D) Brand-name drugs are chemically identical to generic drugs.
E) Customers sometimes feel more secure about purchasing brand-name drugs.

Question

You work for a drug company and have been asked to advise company executives about the manufacturing of generic versus branded pharmaceuticals. Which of the following arguments could you use if you were trying to convince the executives that branded drugs are the way to go?​
A) ​Generic brands are easier to locate.
B) ​Brand-name drugs cost less to manufacture.
C) ​It costs more to market generic brands.
D) ​Brand-name drugs are chemically identical to generic drugs.
E) ​Customers sometimes feel more secure about purchasing brand-name drugs.

Quizplus · Accepted Answer

Customers often perceive brand-name drugs as more trustworthy or reliable, which can influence their purchasing decisions. This perception of higher quality or effectiveness, even if the chemical composition is identical to generics, can justify the premium price of branded drugs.

You Work for a Drug Company and Have Been Asked