Which of the following is a method for subjecting a product idea to additional study before actual development by involving consumers through focus groups,surveys,in-store polling,and similar strategies?
A)Line extension
B)Brainstorming
C)Sample distribution
D)Concept testing

Question

Quizplus · Accepted Answer

Concept testing involves gathering feedback from potential customers through various methods such as focus groups, surveys, and in-store polling. This helps to evaluate the potential success of a product idea before investing resources in product development.

Which of the Following Is a Method for Subjecting a Product