Annie's Inc., which produces vinegar for cooking purposes, identified new uses for its product and started promoting it as a fabric softener and a cleansing product. The company started selling the same product in different packages modified for different types of uses. This strategy used by Annie's to increase the sales of its product is an example of a _____ strategy.

Question

Quizplus · Accepted Answer

Market penetration strategy involves selling more of the same product to the existing market by finding new uses for the product, which is what Annie's Inc. is doing by promoting vinegar for new uses like fabric softening and cleansing.