Dayer's, a popular ice-cream brand, added new flavors to its existing line of ice creams to attract kids. This is an example of _____.

Name: Dayer's, a popular ice-cream brand, added new flavors to its existing line of ice creams to attract kids. This is an example of _____.
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Question

Quizplus · Accepted Answer

Adding new flavors to an existing product line, such as ice cream in this case, is an example of a line extension. This strategy involves expanding the product line within the same category to offer more variety to consumers.

Dayer's, a Popular Ice-Cream Brand, Added New Flavors to Its