Marilyn is a grandmother to 3 and lives in Oklahoma City.She still uses her DVD player but her grand kids are wanting to watch shows on Netflix when they visit her house.She does have high speed Internet access but does not yet have a Netflix account.However,she plans to subscribe to Netflix in the next several weeks.Netflix has over 40 million paid subscribers in the United States representing approximately 30% of total United States households.Netflix continues to add several million subscribers every quarter.Which category of "adopter" would best describe Marilyn?

Question

​Marilyn is a grandmother to 3 and lives in Oklahoma City.She still uses her DVD player but her grand kids are wanting to watch shows on Netflix when they visit her house.She does have high speed Internet access but does not yet have a Netflix account.However,she plans to subscribe to Netflix in the next several weeks.Netflix has over 40 million paid subscribers in the United States representing approximately 30% of total United States households.Netflix continues to add several million subscribers every quarter.Which category of "adopter" would best describe Marilyn?

Quizplus · Accepted Answer

Marilyn is not an early adopter or consumer innovator because she has not yet adopted Netflix. She is not a laggard because she plans to adopt Netflix in the next several weeks. Therefore, she is best described as an early majority adopter.

​Marilyn Is a Grandmother to 3 and Lives in Oklahoma

Marilyn Is a Grandmother to 3 and Lives in Oklahoma