The Florida Orange Juice Growers and their ad agency utilized the slogan, "It's not just for breakfast anymore" to motivate consumers to drink more orange juice by having current orange juice drinkers enjoy the beverage throughout the day hoping this would increase demand and sales of orange juice. This strategy is called:

Question

Quizplus · Accepted Answer

Market penetration strategy aims to increase sales of existing products in existing markets, such as encouraging current consumers to use the product more frequently or in different ways, which is what the slogan aimed to achieve with orange juice consumption.

The Florida Orange Juice Growers and Their Ad Agency Utilized