A company's ability to market a product successfully at a higher price compared to its competitors is directly related to its:

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Brand equity refers to the value that a brand name adds to a product. A strong brand name can help a company charge a premium price for its products. Consumers are willing to pay more for products with a strong brand name because they perceive them as being of higher quality or prestige. This allows a company to differentiate itself from its competitors and achieve higher prices.

A Company's Ability to Market a Product Successfully at a Higher