Match each item with the correct statement below.
-A(n)_____ strategy focuses on developing entirely new products for new markets.
A)trade dress
B)brand preference
C)brand insistence
D)generic product
E)family brand
F)brand equity
G)product diversification
H)trademark
I)brand extension
J)consumer innovator
K)brand name
L)private brand
M)brand manager
N)universal product code (UPC)
O)cannibalization
P)product liability
Q)captive brand
R)brand mark
S)line extension
T)label

Question

Quizplus · Accepted Answer

Product diversification focuses on developing entirely new products for new markets.

Answer: I
 Brand extension involves using an existing brand name to launch a new product in a different category or sub-category.

Answer: J
 A consumer innovator is someone who is likely to try out new products and ideas before they become mainstream.

Answer: M
 A brand manager is responsible for overseeing the marketing activities of a particular brand.

Answer: O
 Cannibalization occurs when a new product from a company eats into the sales of its own existing products.

Answer: P
 Product liability refers to the legal responsibility of a company for any damage caused by its products.

Answer: S
 Line extension involves introducing new variants or flavors of an existing product under the same brand.

Answer: T
 A label is a piece of information attached to a product that provides details about its contents, usage, etc.

Match Each Item with the Correct Statement Below