Changing channel strategies can produce conflicts between established intermediaries and the new channels for the product.

Question

Quizplus · Accepted Answer

Changing channel strategies can result in conflicts between existing intermediaries and the new channels for the product. Established intermediaries may feel threatened by these new channels and may resist the change, resulting in conflicts. It is crucial to manage these conflicts and communicate the benefits of the new channel strategy to all stakeholders to ensure a smooth transition.

Changing Channel Strategies Can Produce Conflicts Between Established Intermediaries and the New