Horizontal conflict causes problem between different types of marketing intermediaries that handle similar products.

Name: Horizontal conflict causes problem between different types of marketing intermediaries that handle similar products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Horizontal conflict arises when two or more marketing intermediaries, such as retailers or wholesalers, are selling the same type of product in the same market area. This can lead to disputes over pricing, promotional strategies, and distribution channels.

Horizontal Conflict Causes Problem Between Different Types of Marketing Intermediaries