The owners of an organic restaurant have purchased the farm that supplies their fresh herbs and vegetables.This is an example of which type of vertical marketing system or process?

Question

​The owners of an organic restaurant have purchased the farm that supplies their fresh herbs and vegetables.This is an example of which type of vertical marketing system or process?

Quizplus · Accepted Answer

Backward integration occurs when a company acquires ownership or control of one of its suppliers. In this case, the restaurant owners have purchased the farm that supplies their fresh herbs and vegetables. This gives them more control over the quality and supply of their ingredients.

​The Owners of an Organic Restaurant Have Purchased the Farm

The Owners of an Organic Restaurant Have Purchased the Farm