Your company's leathergoods are very well received in the marketplace.But you still have not been able to resolve the issue of packaging.These bags and briefcases have to be packaged substantially so your customer receives a flawless product,but you have to come up with a solution that will allow the consumer to recycle all that packaging in some way.You decide to solicit suggestions from the staff on how to either implement a recycling program or devise some other packaging methodology that is environmentally friendly.What marketing channel are you managing? Select the best answer from the choices below.

Question

Your company's leathergoods are very well received in the marketplace.But you still have not been able to resolve the issue of packaging.These bags and briefcases have to be packaged substantially so your customer receives a flawless product,but you have to come up with a solution that will allow the consumer to recycle all that packaging in some way.You decide to solicit suggestions from the staff on how to either implement a recycling program or devise some other packaging methodology that is environmentally friendly.What marketing channel are you managing? Select the best answer from the choices below.​

Quizplus · Accepted Answer

A reverse channel is focused on the return process of a product, which includes recycling, refurbishing, or disposing of the product in an environmentally friendly way. In this scenario, the company is soliciting suggestions from staff on how to implement a recycling program or environmentally friendly packaging methodology, which falls under the reverse channel category.

Your Company's Leathergoods Are Very Well Received in the Marketplace