Direct-mail marketing relies heavily on database technology to manage lists of names and segment them according to the objectives of the promotional campaign.

Question

Quizplus · Accepted Answer

Direct-mail marketing does rely heavily on database technology to manage lists of names and segment them according to the objectives of the promotional campaign. This allows for targeted and personalized mailings to be sent to specific groups of recipients based on factors such as demographics, interests, and purchase history.

Direct-Mail Marketing Relies Heavily on Database Technology to Manage Lists