Customers who cannot afford to pay cash for purchases made directly from the manufacturer can buy those products from a wholesale intermediary who grants them credit for the purchase.Which of the following marketing functions is being performed by the wholesaler in this situation by granting credit?

Question

Quizplus · Accepted Answer

The wholesaler is performing the financing function by granting credit to customers who cannot afford to pay cash for their purchases.

Customers Who Cannot Afford to Pay Cash for Purchases Made