You are in the process of starting your own business,a specialty cupcake store.From your study of marketing,you realize that many of your business decisions,such as where to open the store and how to advertise it,will depend on the segment of the population you want to attract as customers for your product.You start looking at data about the types of stores in different parts of the town and the demographics of the individuals in different neighborhoods.What are you doing in this process?

Question

You are in the process of starting your own business,a specialty cupcake store.From your study of marketing,you realize that many of your business decisions,such as where to open the store and how to advertise it,will depend on the segment of the population you want to attract as customers for your product.You start looking at data about the types of stores in different parts of the town and the demographics of the individuals in different neighborhoods.What are you doing in this process?​

Quizplus · Accepted Answer

The process described involves analyzing data on different neighborhoods to determine the segment of the population to target for the specialty cupcake store. This is known as selecting a target market in marketing, and it is an important step in developing a business strategy. The other options listed are not relevant to the process described.

You Are in the Process of Starting Your Own Business,a