Direct-response retailing that runs promotions on cable TV networks to sell merchandise through telephone orders is called:

Question

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Home shopping is the direct-response retailing strategy that uses cable TV networks to promote merchandise and generate phone orders from consumers. Telemarketing involves cold-calling potential customers to sell a product or service, while personal selling involves face-to-face interaction between salespeople and customers. Automatic merchandising refers to the use of vending machines or other self-service technologies to sell goods.

Direct-Response Retailing That Runs Promotions on Cable TV Networks to Sell