A new specialty retail store,Threads is making decisions about its target market and access the US Census Bureau website to identify the characteristics of individuals living within its market area.It's specifically interested in the distribution based on income,education,and age of residents.This information helps Threads understand the ______ profile of the market area.

Question

A new specialty retail store,Threads is making decisions about its target market and access the US Census Bureau website to identify the characteristics of individuals living within its market area.It's specifically interested in the distribution based on income,education,and age of residents​.This information helps Threads understand the ______ profile of the market area.

Quizplus · Accepted Answer

The information sought by Threads relates to demographic factors such as income, education, and age, which are characteristics of individuals in a given population. Therefore, the best choice is demographic (Choice A). Geographic factors (Choice B) relate to physical aspects such as location and terrain, while psychographic factors (Choice C) are related to personality, values, and lifestyle of the target population. Purchasing (Choice D) factors are related to the buying behavior of customers, not demographic characteristics.

A New Specialty Retail Store,Threads Is Making Decisions About Its