The importance of selling agents in many markets has declined because:

Question

Quizplus · Accepted Answer

Manufacturers want better control of their marketing programs than selling agents allow. This suggests that the role of selling agents, who traditionally acted as intermediaries between manufacturers and customers, has declined as more companies seek to maintain greater control over their marketing and sales activities. Other factors, such as the availability of financial assistance from institutions and changes in profit margins, may have played a role in this shift as well, but the importance of selling agents is primarily tied to their historical role in marketing and distribution.

The Importance of Selling Agents in Many Markets Has Declined