Tanisha is the manager of a grocery store in a beach town.During the summer,many vacationers visit the store.Although the store experiences an increase in total revenue during these months,Tanisha believes that she can boost sales further by expanding the grocery store's offerings to include nonfood items that vacationers might need.Tanisha is going to start stocking sunscreen,sand toys,postcards and travel guides,and even some inexpensive beach wear. What marketing strategy does Tanisha's decision best demonstrate?

Question

Tanisha is the manager of a grocery store in a beach town.During the summer,many vacationers visit the store.Although the store experiences an increase in total revenue during these months,Tanisha believes that she can boost sales further by expanding the grocery store's offerings to include nonfood items that vacationers might need.Tanisha is going to start stocking sunscreen,sand toys,postcards and travel guides,and even some inexpensive beach wear. What marketing strategy does Tanisha's decision best demonstrate?​

Quizplus · Accepted Answer

Tanisha's decision to expand the store's offerings to include nonfood items demonstrates scrambled merchandising, which involves offering a variety of unrelated products and services in one location to meet the needs of a specific customer segment. In this case, Tanisha is targeting vacationers who may need nonfood items while at the beach.

Tanisha Is the Manager of a Grocery Store in a Beach