Which elements of retail strategy would be most important for a company that has just decided to construct a brick-and-mortar storefront?

Question

Which elements of retail strategy would be most important for a company that has just decided to construct a brick-and-mortar storefront?​

Quizplus · Accepted Answer

When a company decides to construct a physical storefront, the location of the store and the store atmospherics become the most critical elements of the retail strategy. Location is essential as it determines the type of customers that the store can attract and how accessible the store is for these customers. Store atmospherics are essential as they create an environment that can attract and retain customers in the store. Store atmospherics include aspects such as scent, lighting, color, and visual merchandising. While customer service and promotion are still essential to a retail strategy, they rely heavily on the location and store atmospherics, making them less critical in this scenario.

Which Elements of Retail Strategy Would Be Most Important for a Company