In the context of Internet advertising,cost per response is a measurement technique that relates the cost of an ad to every thousand people who view it.

Question

Quizplus · Accepted Answer

Cost per response (CPR) is a measurement technique that relates the cost of an ad to every response it generates, not to every thousand views. The correct measurement for every thousand views is cost per thousand (CPM).

In the Context of Internet Advertising,cost Per Response Is a Measurement