Integrated marketing communications (IMC)broadens promotion to include all the ways a customer has contact with an organization.

Question

Integrated marketing communications (IMC)broadens promotion to include all the ways a customer has contact with an organization.​

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is a strategy that combines all the different ways an organization communicates with its customers and prospective customers. It focuses on creating a seamless experience across all communication channels – including advertising, public relations, direct marketing, personal selling, and digital marketing. It is essential to create a consistent message and image for the brand and strengthen relationships with customers. Therefore, the statement is true - IMC broadens promotion to include all the ways a customer has contact with an organization.

Integrated Marketing Communications (IMC)broadens Promotion to Include All the Ways