Paid,nonpersonal communication through various media about a business firm,not-for-profit organization,product,or idea by a sponsor identified in a message intended to inform or persuade members of a particular audience is called _____.

Question

Quizplus · Accepted Answer

Advertising is the only option among the given choices that fits the definition provided. Sales promotion, direct marketing, and product placement are also forms of marketing communication, but they have different characteristics and objectives compared to advertising.

Paid,nonpersonal Communication Through Various Media About a Business Firm,not-For-Profit Organization,product,or