You work for a national athletic organization whose marketers develop a campaign aimed at promoting the work the organization does in rural communities that lack afterschool and college prep programs.The organization provides resources for programs in these areas so program staff can work closely with students and their families to ensure that they have the support they need to pursue higher education.
What is the primary goal of this organization's public relations campaign?

Question

You work for a national athletic organization whose marketers develop a campaign aimed at promoting the work the organization does in rural communities that lack afterschool and college prep programs.The organization provides resources for programs in these areas so program staff can work closely with students and their families to ensure that they have the support they need to pursue higher education. ​
​What is the primary goal of this organization's public relations campaign?

Quizplus · Accepted Answer

The primary goal of this organization's public relations campaign is to promote the organization's social responsibility goals. The campaign aims to raise awareness and promote the work the organization does in rural communities that lack afterschool and college prep programs. The organization provides resources for programs in these areas so that program staff can work closely with students and their families to ensure that they have the support they need to pursue higher education. By doing so, the organization is fulfilling its social responsibility goals of working towards creating equal opportunities for education in rural communities.

You Work for a National Athletic Organization Whose Marketers Develop