You work for a television network that needs to advertise a new fall season show.Because of the show's content,you want to market to college students and young professionals.You decide that since the show is going to be introduced in October of the following year,it would be good to start with billboards and ad placements on buses,bus shelters,trains,and in subway stations.You know that new shows typically debut in the fall,so you do some research and notice that your rival network also has a new show lined up for the fall.You want to make sure that you are not targeting the same markets.By the spring of the following year,you are going to introduce television commercials,social marketing,and online ads.By this point,national newspapers are impressed with the show and write op-ed pieces about the new show.
Which of the following aspects of media scheduling is missing from the scenario?

Question

You work for a television network that needs to advertise a new fall season show.Because of the show's content,you want to market to college students and young professionals.You decide that since the show is going to be introduced in October of the following year,it would be good to start with billboards and ad placements on buses,bus shelters,trains,and in subway stations.You know that new shows typically debut in the fall,so you do some research and notice that your rival network also has a new show lined up for the fall.You want to make sure that you are not targeting the same markets.By the spring of the following year,you are going to introduce television commercials,social marketing,and online ads.By this point,national newspapers are impressed with the show and write op-ed pieces about the new show. ​
​Which of the following aspects of media scheduling is missing from the scenario?

Quizplus · Accepted Answer

Repurchase cycles, which refer to the time period between a consumer's purchases of a product, are not relevant to advertising a new show on television. The other options - sales patterns, target markets, competitors' activities, and public relations - are all mentioned in the scenario and play a role in the media scheduling decisions for the advertising campaign.

You Work for a Television Network That Needs to Advertise