Product placement is a form of non-personal selling where:
A) a company pays a fee to have its products displayed prominently at department stores.
B) a company pays a fee to have its products displayed prominently in a film or TV show.
C) a company engages in promotional tie-ins with other firms through co-branding.
D) a company positions its TV commercials during prime hours for its target market.
Correct Answer:
Verified
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