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You Work for an Automobile Manufacturing Company That Has Received

Question 152

Multiple Choice

You work for an automobile manufacturing company that has received millions of dollars in loans and grants.Your CEO wants the company to invest in marketing strategies that push your company to the forefront in the market.While you think direct marketing may be an efficient way to go,you want the company to leave an indelible mark,so you come up with other ideas. ​
​Which of the following choices would you make about your company's marketing strategy?


A) ​use guerilla marketing tactics
B) ​get a celebrity endorsement
C) ​invest in interactive advertising
D) ​sponsor a recreational car racing event
E) ​invest in a new stadium that showcases the company name

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