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Flora's Designs Is a Flower Shop That Recently Relocated and Revamped

Question 147

Multiple Choice

Flora's Designs is a flower shop that recently relocated and revamped its service offerings.To go along with the new location,the owner,Flora,changed her marketing strategies and enhanced her promotional mix.Here is an example of her newspaper ad,which she placed in a section with at least fifteen other floral shop ads: ​
​Who doesn't want to create messages of magnificence? Flora's Designs is here to help you achieve just that.Our flowers are handpicked daily and will put a smile on your face.Come to our location and learn the art of fresher flowers!

Which of the following does Flora's Designs accomplish with their advertising?


A) ​cut through the clutter
B) ​stimulate buying action
C) ​gain attention and interest
D) ​inform the potential customer
E) ​change the customer's perception of the company

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