Which of the following elements of a print advertisement focuses on informing,persuading,and stimulating buying action?

Question

Quizplus · Accepted Answer

Body copy is the written content of the advertisement that informs and persuades the audience about the product or service, and encourages them to take action. The headline and illustration may also contribute to the overall effect of the ad, but the body copy is the primary focus for conveying information and driving purchasing behavior. The signature is typically a final branding element included at the bottom of the ad.

Which of the Following Elements of a Print Advertisement Focuses