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​Downstate Drug Company Relies Heavily on Fear Appeals in Its

Question 182

Multiple Choice

​Downstate Drug Company relies heavily on fear appeals in its advertising for prescription medications.As the new promotions director,you will soon advise the CEO to begin transitioning to different kinds of messages.Choose the argument(s) you are unlikely to make.


A) ​Fear appeals for drug products have been disappearing in recent years.
B) ​The FDA is about to ban prescription drug advertising on TV.
C) ​Consumers may tune out statements they perceive as too strong.
D) ​There may be a future backlash against fear appeals because so much drug advertising relies on them.
E) ​You would be likely to make all of the above arguments.

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