Jill needs to motivate her promotion team to focus not just on individual messages,but on the benefits of integrating all of the firm's marketing communications.Choose the benefits that Jill should discuss.

Question

​Jill needs to motivate her promotion team to focus not just on individual messages,but on the benefits of integrating all of the firm's marketing communications.Choose the benefits that Jill should discuss.

Quizplus · Accepted Answer

A) Looking at the components of the promotion mix from the customer's point of view helps in understanding the journey of the target audience and creating a seamless experience across all touchpoints. 
C) Achieving competitive advantage based on synergy refers to the idea that when all elements work together, they create a stronger impact than when they work independently. 
D) Creating a unified brand personality helps in reinforcing the brand image and creating a consistent messaging strategy to build brand loyalty. E) Reducing interdependence among the elements of the promotion mix is not a benefit, but rather a disadvantage as it creates disjointed messaging and lowers the effectiveness of the overall promotional strategy. 
B) Reducing information overload is a potential benefit, but it is not directly related to the integration of the firm's marketing communications.

​Jill Needs to Motivate Her Promotion Team to Focus Not

Jill Needs to Motivate Her Promotion Team to Focus Not